FINRA Launches Sweep Exam on Broker-Dealer Cross-Selling ProgramsDownload
The Financial Industry Regulatory Authority (“FINRA”) announced that it is conducting a sweep examination on broker-dealer firms to look into incentives and business practices that may encourage employees to engage in inappropriate cross-selling activities. In particular, FINRA is looking at how broker-dealer firms promote bank products of their affiliates or parent company to broker-dealer retail customers, add features like checking accounts, securities-based loans and credit cards to broker-dealer retail customer accounts and open additional broker-dealer retail accounts for customers. Like many regulatory organizations, FINRA is focusing on these cross‑selling activities in the wake of the issues associated with certain bank cross-selling programs.
FINRA is requesting production of information relating to the period from January 1, 2011 through September 30, 2016. The requests focus on information relating to:
- Communications with employees relating to cross-selling programs including training programs, seminars and marketing materials including information about the involvement of affiliated banking institutions with these materials and programs;
- Employee evaluation and incentivizing relating to cross-selling programs including performance metrics, disciplinary actions, promotions and termination decisions;
- Unauthorized customer account opening or modification where accounts or features were added without their consent and whether these activities related to cross-selling programs;
- Revenues associated with cross-selling programs;
- Compliance efforts taken to supervise and control unsuitable cross-selling activities including escalation procedures;
- Investor, employee and whistleblower complaints, litigation, arbitration and actions related to cross-selling programs including detailed information about the status and/or resolution of these matters by firms; and
- Internal and external reviews of cross-selling programs by auditors, consultants, law firms, boards of directors, executive management committees and others including detailed information about findings and corrective actions taken.
A summary of the information requested by FINRA in certain sweep examination letters is available here.